You've seen it in every high school, every college, or professional team that has an "Indian" mascot," Iron Eyes explains. "Blueface refers to the practice of redface. This is the difference between agency and representation."Ĭritics are also calling out 'blueface,' a "racist caricature" seen throughout the movie that's being deemed as racial exploitation against Native and Indigenous communities. He could give me a call any number of organizations, institutions, and indigenous storytellers," Iron Eyes tells CNBC Make It. Though Cameron has drawn inspiration from Native American groups for the Avatar franchise, most of the actors in the films are non-indigenous.Īccording to Chase Iron Eyes, an activist and attorney for the Lakota People's Law Project, Indigenous people just want a seat at the table. "This was a driving force for me in the writing of Avatar – I couldn't help but think that if they had had a time-window and they could see the future… and they could see their kids committing suicide at the highest suicide rates in the nation… because they were hopeless and they were a dead-end society – which is what is happening now – they would have fought a lot harder." 'I felt like I was 130 years back in time watching what the Lakota Sioux might have been saying at a point when they were being pushed and they were being killed and they were being asked to displace and they were being given some form of compensation," Cameron said in an interview with The Guardian. This all comes after offensive comments director James Cameron made in 2010 resurfaced on social media. While many Twitter users voiced their support for Begay's call to action, many people expressed their disagreement, saying that boycotting the film would be "crazy," "ridiculous," and "nonsensical."
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